Inclusive Behaviour in Motorsport
Have you ever looked up to someone in motorsport or in the pits and felt inspired by their actions both on and off the track? Role models play a significant role in shaping the culture of motorsport teams and events. Their behaviour, language, and attitudes influence others, especially newcomers and younger participants who look up to experienced figures.

The Influence of Inclusive Role Models
Inclusive role models inspire and empower underrepresented groups, such as women and minorities, to pursue their passion for motorsport without facing discrimination or barriers. When individuals see successful figures embracing diversity and inclusivity, it motivates them to join and thrive in the sport.
It fosters a sense of belonging and respect among all members of the motorsport community and creates an environment where everyone feels valued, comfortable, and able to contribute their skills and perspectives without fear of judgment or prejudice.
Principles of Good Sportsmanship and Inclusive Language
In motorsport, using respectful and non-discriminatory language towards all competitors, colleagues, officials, and spectators is paramount. Regardless of gender, race, ethnicity, disability, or other characteristics, it’s essential to avoid derogatory comments, slurs, or jokes that target specific groups or perpetuate harmful stereotypes.
Instead, celebrating the achievements and talents of all participants should be the focus. Recognise their hard work and dedication, highlighting their skills and accomplishments rather than focusing on personal attributes or backgrounds.
Promoting fair play and ethical conduct on and off the track is fundamental to creating an inclusive environment. Treating everyone with equal respect and upholding the integrity of the sport demonstrates good sportsmanship and sets a positive example for others to follow.
Overcoming Challenges and Leading by Example
While promoting inclusive behaviour in motorsport is crucial, it comes with its challenges. Leaders may need to overcome unconscious biases, resistance to change, and a lack of diversity in leadership to create a truly inclusive culture.
However, by leading by example and consistently demonstrating inclusive behaviour, leaders can set the tone for others to follow. Addressing instances of discrimination, harassment, or exclusionary behaviour promptly and appropriately is vital for fostering a safe and welcoming environment for all participants.
10 Actionable Steps to Promote Inclusivity in Motorsport and Trade environments:
- Lead by example: Champion inclusive behaviour and language, setting the standard for others.
- Implement diversity and inclusion training: Provide educational resources and training programs.
- Establish mentorship programs: Pair experienced professionals with individuals from underrepresented groups.
- Review and revise policies: Identify and remove barriers to inclusivity in existing policies and practices.
- Showcase diverse role models: Highlight the achievements of individuals from underrepresented groups.
- Foster employee resource groups: Encourage the formation of supportive communities.
- Promote inclusive events and activities: Ensure equal access and opportunities for participation.
- Implement inclusive marketing and communication: Reflect diversity in marketing materials and communication channels.
- Encourage open dialogue: Create safe spaces for respectful discussions about diversity and inclusion.
- Establish accountability measures: Set clear goals, track progress, and hold individuals and the organisations accountable.
In summary, the impact of role modelling inclusive behaviour and language in motorsport cannot be overstated. By promoting good sportsmanship, using inclusive language, and leading by example, individuals can contribute to creating a more welcoming and equitable environment for everyone.

Bridget Bell is a seasoned motorsport media professional and a skilled mechanic, with over a decade of experience in On-Air Hosting, Event Hosting, Television Presenting and Commentating. Passionate about supporting women in both the industry and motorsport, Bridget volunteers as a mentor and actively champions female representation.
Disclaimer: While due research has been conducted, the views expressed in our articles are those of the author and may not necessarily reflect everyone’s views. If you notice an error, please email quoting the blog article title and an explanation of the error.